Global
In today’s marketing, face-to-face interactions have become limited. Hence, to continue to reach more prospects and customers, it’s important for organizations to begin to make the most of other options. One of such options is email marketing.
Often underestimated, it’s cost effective, immediate, relevant, and measurable. More important, reach and engagement statistics show that it drives more conversions than other digital marketing channels.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. Given this unmatched ability to drive conversions, it makes sense that it is also the most effective marketing channel in delivering ROI for organizations.
But to reap these benefits, organizations must do their email marketing effectively. And that is the essence of this course.
Participants will learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that turn potential customers into paying customers.
With no assumption of any prior knowledge of email marketing, this course starts with the basic concepts and goes on to equip the participants with the ability to use this crucial marketing medium to connect with their prospects and customers in a highly targeted way and deliver results to their organization.
In today’s marketing, face-to-face interactions have become limited. Hence, to continue to reach more prospects and customers, it’s important for organizations to begin to make the most of other options. One of such options is email marketing.
Often underestimated, it’s cost effective, immediate, relevant, and measurable. More important, reach and engagement statistics show that it drives more conversions than other digital marketing channels.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. Given this unmatched ability to drive conversions, it makes sense that it is also the most effective marketing channel in delivering ROI for organizations.
But to reap these benefits, organizations must do their email marketing effectively. And that is the essence of this course.
Participants will learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that turn potential customers into paying customers.
With no assumption of any prior knowledge of email marketing, this course starts with the basic concepts and goes on to equip the participants with the ability to use this crucial marketing medium to connect with their prospects and customers in a highly targeted way and deliver results to their organization.
