Overview:
In today’s marketing, face-to-face interactions have become limited. Hence, to continue to reach more prospects and customers, it’s important for organizations to begin to make the most of other options. One of such options is email marketing.
Often underestimated, it’s cost effective, immediate, relevant, and measurable. More important, reach and engagement statistics show that it drives more conversions than other digital marketing channels.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate. Given this unmatched ability to drive conversions, it makes sense that it is also the most effective marketing channel in delivering ROI for organizations.
But to reap these benefits, organizations must do their email marketing effectively. And that is the essence of this course.
Participants will learn the essentials of planning, creating, and delivering exceptional email marketing campaigns that turn potential customers into paying customers.
With no assumption of any prior knowledge of email marketing, this course starts with the basic concepts and goes on to equip the participants with the ability to use this crucial marketing medium to connect with their prospects and customers in a highly targeted way and deliver results to their organization.
Course Objectives
After completing this course, participants will be able to:
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Apply the concepts of e-mail marketing to grow the influence and reach of a business
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Analyze the different applications of e-mail marketing
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Select a campaign strategy that will help you increase your reach
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Apply a defined strategy to get the best out of every e-mail campaign
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Track and analyze the results of an e-mail campaign
Course Content Details:
Session 1: Course Overview
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Learning Objectives
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Pre-Assignment: Article
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Pre-Assignment: Questions
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Pre-Course Assessment
Session 2: Getting to Know E-mail Marketing
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What is E-Mail Marketing?
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Goals of E-Mail Marketing
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The Evolution of E-Mail Marketing
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Advantages of E-Mail Marketing
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Glossary of Terms
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History of E-Mail Marketing
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Modern Day Challenges
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Where Does E-Mail Marketing Fit?
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Getting It Right
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Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
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Gathering Contacts
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Developing Your Form
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Case Studies
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Can I Buy E-mail Addresses?
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Rules and Regulations
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Staying Current
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Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
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Setting Up A Plan
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What’s the Cost?
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Choosing an E-Mail Marketing Provider
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Your Guide to Success
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Getting Started
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Get Practical
Session 5: Designing Your Campaign Strategy
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Looking at Your Campaign Strategy
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Making Connections
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What’s Your Campaign Strategy?
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What Works?
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Making Connections
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Going Beyond the Basics
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Case Study
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Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
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Pre-Assignment Review
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Crafting Your Message
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The Message IS The Message
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Designing an Eye-Catching E-Mail
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Case Studies
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Choosing the Right Design
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Design the Layout
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Sample Template
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Layout Considerations
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Content Considerations
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Making Connections
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Make This Easy
Session 7: Good Habits Get Optimal Results
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Be a Good E-Mailer, Part One
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Be a Good E-Mailer, Part Two
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Smart Rules Apply, Part One
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Smart Rules Apply, Part Two
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Conversions
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The Conversion Process
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Don’t Panic!
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What’s Your Opinion?
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The Who and The How
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Developing Different Types of Content
Session 8: What to Write
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Give People What They Want
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Google AdWords Keyword Planner
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Using Ads to Attract Your Audience
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Be Green…Evergreen That Is!
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Evergreen Topics
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Seasonal Topics
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Building Off of the Topics
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Idea Starters, Part One
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Idea Starters, Part Two
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Tips and Tricks
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Let’s Get to Work
Session 9: Subject Lines and Action Calls
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Great Subject Lines
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Action Items
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Use Strategy with Your Call to Action
Session 10: If It Doesn’t Get Measured, It Can’t Be Counted
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Key Metrics
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Revenue Per E-Mail Sent
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Timing Your E-Mail Message
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Test Before You Send
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Split Testing
Session 11: Test Driving
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Making Connections, Part One
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Making Connections, Part Two
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Making Connections, Part Three
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Writing Your Initial Welcome E-Mail
A Personal Action Plan
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Starting Point
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Where I Want to Go
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How I Will Get There
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
Certificate
How to enroll:
Option 1
Click on the "Enroll For This Course" button
Checkout and make payment (you’ll create an account or log in as part of the checkout process)
We instantly e-mail your user ID and password for you to log in and begin training as soon as you want
Option 2
Pay or transfer course fee into any of our bank accounts and send an email (to enroll@learnsmart.com.ng) stating the course you paid for, name used in paying, and the amount. We will register you and instantly email your user ID and password for you to start training.
Our Account details
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Diamond Bank: Account No: 0047876850
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