Overview:
Online businesses are the present as well as the wave of the future. More and more consumers are turning to the Internet to purchase products and services.
Thus, whether you want to set up a part-time venture or create a full-time enterprise, there’s never been a better time to put it online.
This course will give you everything that you need to start and build a successful business online.
With no assumption that you have any technical knowledge or any prior knowledge in online business, the course starts from the fundamentals, helps you to find and articulate a business idea, and takes you through a business plan with a focus on marketing strategies and financial projections.
Then it goes further to explore the basic elements of an online business: a strong website, e-commerce options, mobile strategies, and online marketplaces. As these come together for you, the course takes an in-depth look at using social media and blogging to promote your business in a way that builds relationships and connects with customers.
It’s worthy of note that, despite what you might see in many advertisements, starting an online business does not usually mean overnight success and a huge influx into your bank account. However, having a well-articulated business idea, a solid plan in place and a clear vision of where you want to go will help you launch a successful business online. And that’s the essence of this course.
Hence, if what you’re looking for is a ‘quick’ way to make money on the internet, this course is not for you.
The online business that this course is designed to help you start requires dedication and commitment, but it’s sustainable.
Course Objectives
After you complete this course, you will:
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Understand better what an online business is
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Be able to identify opportunities for an online business
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Be able to apply creative methods to come up with, refine, and confirm your business idea
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Be able to find resources to support your business
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Be able to create a business strategy that includes a business plan, budget, and marketing plan
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Be able to set up a website, mobile presence, and storefront with e-commerce support
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Be able to decide whether or not your online business can benefit from joining an online marketplace
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Be able to market your online business using social media and the Internet
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Feel ready to start your own online business
Course Outline
Session 1: Course Overview
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
Session 2: How Online Businesses Can Benefit You
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A Brief History
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Benefits of Online Businesses
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Words of Warning
Session 3: Laying the Groundwork
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Who Are You?
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Problem Identification
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Creative Thinking Methods
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Brainstorming
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Checkerboard
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Research and Report
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Evaluation
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Decision Making
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Doing Your Research
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Confirming Your Idea
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Pre-Assignment Review
Session 4: Creating a Business Plan
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Creating a Business Plan
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The One-Page Plan
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Sample Business Plan, Part One
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Sample Business Plan, Part Two
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Sample Business Plan, Part Three
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Sample Business Plan, Part Four
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Sample Business Plan, Part Five
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Sample Business Plan, Part Six
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Gathering Resources
Session 5: Breaking Down the Plan
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Creating a Marketing Plan
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Cycle Overview
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Looking at the Steps
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Creating Financial Projections
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Part One: The Sales Process (I)
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Part One: The Sales Process (II)
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Part Two: Sales Metrics
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Part Three: Expenses
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Raising Startup Capital with Crowdfunding
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Case Studies
Session 6: Building Your Online Business
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The Basic Elements
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Creating a Website, Part One
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Creating a Website, Part Two
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Creating a Website, Part Three
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Creating a Website, Part Four
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Creating a Website, Part Five
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Creating a Website, Part Six
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Creating a Website, Part Seven
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Checking Out the Sites, Part One
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E-Commerce Options
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E-Commerce Payment Options
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Security and Privacy Considerations
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Creating a Mobile Presence
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Creating Apps
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Checking Out the Sites, Part Two
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Joining Online Marketplaces
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Jumia and Konga
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Jiji
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Specialty Marketplaces
Session 7: Internet Marketing Basics
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Social Media Strategies for Success
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Facebook
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Twitter
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Instagram
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Pinterest
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YouTube
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Building Relationships
Session 8: A Personal Action Plan
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Starting Point
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Where I Want to Go
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How I Will Get There
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Summary
Training Information
Delivery: E-learning (interactive, self-paced, and convenient).
How It Works: Using the unique login details we will send, participants simply access our learning portal with their browser and start learning.
Each participant will be in control of their learning pace and so can leverage our built-in concept of scaffolding to boost learning outcome.
Besides, they take the training at their convenience – any time of the day that suits their schedule and as frequently as they like until they finish.
Anywhere in the course a participant stops temporarily, it’s automatically saved so when they resume they continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We are usually in touch with every participant to encourage and support them until they finish. This leads to very high course completion rate.
Learning Outcome: On LearnSmart, the learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and learning-pace control.
Throughout each course, in an interactive manner, there are engaging questions and exercises that help assess the participant’s understanding as they learn. This approach gives concepts their own room to breathe and get digested.
And with control of their learning pace, each participant will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. A participant will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How To Enroll
Option 1
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will enroll you and by email send your unique login details and step-by-step guide on how to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank | Account No: 1013876190
GTBank | Account No: 0159084910
Access Bank | Account No: 0047876850
Option 2
Click on "Enroll For This Course", checkout and make payment with your ATM card and we will be notified automatically. You will be enrolled and by email we send your unique login details and step-by-step guide on how to start training.
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