Global
Your brand is the vehicle that propels your product or service into your customers' lives, and into their hearts.
It is much more than an attractive image combined with some witty type. In fact, your brand must reflect the heart and soul of your product and offer a promise that you can live up to. That's what makes it a strong brand.
And a strong brand can:
Conversely, a weak brand can lead to distrust, making you indistinguishable from competitors, eroding profits as you compete on price, and ultimately harming your reputation and growth.
Branding, therefore, is one of the most important investments you can make.
This course will get you started on the road to creating a strong, effective brand.
The first part of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer.
The second part will focus on how to put your brand out there in the right way. We'll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.
Course Outline
Session 1: Course Overview
Session 2: Defining Branding
Session 3: What Are You All About?
Session 4: Creating a Mission
Session 5: Creating a Vision of the Future
Session 6: Positioning Your Brand
Session 7: Developing Your Style
Session 8: Developing a Brand Name and Slogan
Session 9: Creating a Visual Identity
Session 10: Living Your Brand
Session 11: Connecting with Customers
Session 12: Launching Your Brand
Session 13: Taking Your Brand's Pulse
Session 14: Performing a SWOT Analysis
Session 15: Measuring Brand Health with a Balanced Scorecard
Session 16: Middleton's Brand Matrix
Session 17: Interpreting Evaluation Results
Session 18: Keeping the Brand Alive
Session 19: Going Beyond the Brand
Session 20: A Personal Action Plan
The LearnSmart Advantage
Flexible, Participant-Paced Learning
All LearnSmart courses are delivered online through our interactive learning platform, allowing participants to learn wherever and whenever it is convenient.
Using the unique login details we provide, participants simply access the course through their web browser on a computer, smartphone, or tablet – no special software installation required.
Because every participant learns differently, each person controls their own pace. They can pause, reflect, revisit previous lessons, and continue exactly where they stopped. Progress is automatically saved, making learning convenient even for busy professionals.
Most participants complete their training within one week, although they have 30 days of access (extendable where necessary).
Designed for Better Learning
LearnSmart courses are carefully designed to maximize understanding, participation, and long-term retention – not simply content consumption.
Throughout each course, participants actively engage with practical questions, exercises, knowledge checks, and interactive learning activities that reinforce understanding as they progress.
Unlike traditional classroom sessions where learning must keep pace with the facilitator, LearnSmart allows every participant to spend more time on concepts they find challenging while moving quickly through familiar areas. This flexibility leads to deeper understanding, stronger retention, and greater confidence in applying new knowledge on the job.
For the best learning experience, we recommend completing the course in shorter learning sessions spread over several days rather than trying to finish everything in one sitting.
Learning Management & Participant Support
Learning does not end after enrollment.
Our team stays in touch with participants throughout their learning journey, providing reminders, encouragement, and support until they complete their course. This proactive approach contributes to our consistently high course completion rates.
Organizational Progress Reports
For organizations enrolling employees, we provide periodic training reports until all participants complete their courses.
Each report includes:
This enables managers and HR teams to monitor participation and completion without additional administrative effort.
Knowledge Application Aid (KAA)
Training creates value only when learning is applied.
To help organizations achieve this, LearnSmart provides exclusive access to its proprietary Knowledge Application Aid (KAA) at no additional cost for organizations enrolling employees.
The Knowledge Application Aid (KAA) is LearnSmart's practical workplace reinforcement tool that helps managers encourage the application of learning on the job, sustain behaviour change, and maximize the business impact of training long after the course has been completed.
Certificate of Training
Participants who successfully complete the course receive a LearnSmart Certificate of Training.
Included with Every Course
Every enrollment includes:
How to Get Started
Choose the enrollment option that best suits your needs.
Option 1 – For Organizations
This option is ideal for organizations enrolling one or more employees.
Email the following information to staffelearning@learnsmart.com.ng:
Once we receive these details, we will:
Throughout the training period, your organization will receive periodic progress reports showing each participant's learning progress, assessment score, total learning time, and latest course activity.
Option 2 – Individual Enrollment (Bank Transfer)
If you are purchasing the course for yourself, simply pay the course fee into any of the bank accounts below and notify us via enroll@learnsmart.com.ng.
Once payment is confirmed, we will:
Bank Account Details
Account Name: Learnsmart Workforce Development Limited
Zenith Bank: 1311962564
Access Bank: 1986300410
Option 3 – Individual Enrollment (Online Payment)
Click the "Enroll For This Course" button on this page.
You will be taken through our secure checkout process where you can pay online using your ATM card.
Once your payment is successful, we are automatically notified, after which we will:
We look forward to welcoming you to LearnSmart and supporting you throughout your learning journey.
Your brand is the vehicle that propels your product or service into your customers' lives, and into their hearts.
It is much more than an attractive image combined with some witty type. In fact, your brand must reflect the heart and soul of your product and offer a promise that you can live up to. That's what makes it a strong brand.
And a strong brand can:
Conversely, a weak brand can lead to distrust, making you indistinguishable from competitors, eroding profits as you compete on price, and ultimately harming your reputation and growth.
Branding, therefore, is one of the most important investments you can make.
This course will get you started on the road to creating a strong, effective brand.
The first part of the course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer.
The second part will focus on how to put your brand out there in the right way. We'll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.
Course Outline
Session 1: Course Overview
Session 2: Defining Branding
Session 3: What Are You All About?
Session 4: Creating a Mission
Session 5: Creating a Vision of the Future
Session 6: Positioning Your Brand
Session 7: Developing Your Style
Session 8: Developing a Brand Name and Slogan
Session 9: Creating a Visual Identity
Session 10: Living Your Brand
Session 11: Connecting with Customers
Session 12: Launching Your Brand
Session 13: Taking Your Brand's Pulse
Session 14: Performing a SWOT Analysis
Session 15: Measuring Brand Health with a Balanced Scorecard
Session 16: Middleton's Brand Matrix
Session 17: Interpreting Evaluation Results
Session 18: Keeping the Brand Alive
Session 19: Going Beyond the Brand
Session 20: A Personal Action Plan
The LearnSmart Advantage
Flexible, Participant-Paced Learning
All LearnSmart courses are delivered online through our interactive learning platform, allowing participants to learn wherever and whenever it is convenient.
Using the unique login details we provide, participants simply access the course through their web browser on a computer, smartphone, or tablet – no special software installation required.
Because every participant learns differently, each person controls their own pace. They can pause, reflect, revisit previous lessons, and continue exactly where they stopped. Progress is automatically saved, making learning convenient even for busy professionals.
Most participants complete their training within one week, although they have 30 days of access (extendable where necessary).
Designed for Better Learning
LearnSmart courses are carefully designed to maximize understanding, participation, and long-term retention – not simply content consumption.
Throughout each course, participants actively engage with practical questions, exercises, knowledge checks, and interactive learning activities that reinforce understanding as they progress.
Unlike traditional classroom sessions where learning must keep pace with the facilitator, LearnSmart allows every participant to spend more time on concepts they find challenging while moving quickly through familiar areas. This flexibility leads to deeper understanding, stronger retention, and greater confidence in applying new knowledge on the job.
For the best learning experience, we recommend completing the course in shorter learning sessions spread over several days rather than trying to finish everything in one sitting.
Learning Management & Participant Support
Learning does not end after enrollment.
Our team stays in touch with participants throughout their learning journey, providing reminders, encouragement, and support until they complete their course. This proactive approach contributes to our consistently high course completion rates.
Organizational Progress Reports
For organizations enrolling employees, we provide periodic training reports until all participants complete their courses.
Each report includes:
This enables managers and HR teams to monitor participation and completion without additional administrative effort.
Knowledge Application Aid (KAA)
Training creates value only when learning is applied.
To help organizations achieve this, LearnSmart provides exclusive access to its proprietary Knowledge Application Aid (KAA) at no additional cost for organizations enrolling employees.
The Knowledge Application Aid (KAA) is LearnSmart's practical workplace reinforcement tool that helps managers encourage the application of learning on the job, sustain behaviour change, and maximize the business impact of training long after the course has been completed.
Certificate of Training
Participants who successfully complete the course receive a LearnSmart Certificate of Training.
Included with Every Course
Every enrollment includes:
How to Get Started
Choose the enrollment option that best suits your needs.
Option 1 – For Organizations
This option is ideal for organizations enrolling one or more employees.
Email the following information to staffelearning@learnsmart.com.ng:
Once we receive these details, we will:
Throughout the training period, your organization will receive periodic progress reports showing each participant's learning progress, assessment score, total learning time, and latest course activity.
Option 2 – Individual Enrollment (Bank Transfer)
If you are purchasing the course for yourself, simply pay the course fee into any of the bank accounts below and notify us via enroll@learnsmart.com.ng.
Once payment is confirmed, we will:
Bank Account Details
Account Name: Learnsmart Workforce Development Limited
Zenith Bank: 1311962564
Access Bank: 1986300410
Option 3 – Individual Enrollment (Online Payment)
Click the "Enroll For This Course" button on this page.
You will be taken through our secure checkout process where you can pay online using your ATM card.
Once your payment is successful, we are automatically notified, after which we will:
We look forward to welcoming you to LearnSmart and supporting you throughout your learning journey.
