Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.
Marketing needs to be engaging and unique to be heard in the vast arena of the information age. Story marketing is the story that speaks to your customer and encourages them to support your brand, campaign, or cause.
This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
Course Objectives
After you complete this course, you will be able to:
Course Content Details
Session 1: Course Overview
Session 2: Story Marketing Toolkit
Session 3: Storytelling Essentials
Session 4: Connecting with Customers
Session 5: Refining Your Brand
Session 6: Building Your Story
Session 7: Polishing Your Story
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
How to enroll:
Option 1
Option 2
Pay or transfer course fee into any of our bank accounts and notify us through email (enroll@learnsmart.com.ng). We will register you and instantly email your user ID and password for you to start training.
Our Account details
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.
Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.
Marketing needs to be engaging and unique to be heard in the vast arena of the information age. Story marketing is the story that speaks to your customer and encourages them to support your brand, campaign, or cause.
This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
Course Objectives
After you complete this course, you will be able to:
Course Content Details
Session 1: Course Overview
Session 2: Story Marketing Toolkit
Session 3: Storytelling Essentials
Session 4: Connecting with Customers
Session 5: Refining Your Brand
Session 6: Building Your Story
Session 7: Polishing Your Story
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
How to enroll:
Option 1
Option 2
Pay or transfer course fee into any of our bank accounts and notify us through email (enroll@learnsmart.com.ng). We will register you and instantly email your user ID and password for you to start training.
Our Account details
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Access Bank: Account No: 0047876850
