Global
According to Datareportal, as of January 2024, the number of active social media users in Nigeria had reached 36.75 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have and use a strategy for leveraging social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, launch the plan, and choose how they will measure what is taking place.
In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and sustaining implementation.
Course Objectives
After completing this course, participants will be able to:
Course Outline
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter (X)
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
Training Information
Delivery: E-learning (interactive, self-paced, and convenient).
How It Works: Using the unique login details we will send, participants simply access our learning portal with their browser and start learning.
Each participant will be in control of their learning pace and so can leverage our built-in concept of scaffolding to boost learning outcome.
Besides, they take the training at their convenience – any time of the day that suits their schedule and as frequently as they like until they finish.
Anywhere in the course a participant stops temporarily, it’s automatically saved so when they resume they continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send reports periodically to your organization until all participants complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We are usually in touch with every participant to encourage and support them until they finish. This leads to very high course completion rate.
Knowledge Application Aid (KAA): This is a tool we developed for our clients to use in driving on-the-job application of what their employees learned in our training. At no cost, KAA is available for use by organizations whose employees have taken our courses.
Learning Outcome: On LearnSmart, the learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and learning-pace control.
Throughout each course, in an interactive manner, there are engaging questions and exercises that help assess the participant’s understanding as they learn. This approach gives concepts their own room to breathe and get digested.
And with control of their learning pace, each participant will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. A participant will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How To Enroll
Option 1 (for organizations that want to enroll their employees)
To have employees of your organization enrolled, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we enroll the employees and send you an invoice.
When payment is received, we activate the course and send each of the employees an email containing their login details and step-by-step guide on how to start training.
Then, we will be sending training reports periodically to your organization on how all the employees are doing. For each employee, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Option 2 (ideal for individuals buying this course for themselves)
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will enroll you and by email send your unique login details and step-by-step guide on how to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank | Account No: 1013876190
GTBank | Account No: 0159084910
Access Bank | Account No: 0047876850
Option 3 (ideal for individuals buying this course for themselves)
Click on "Enroll For This Course", checkout and make payment with your ATM card and we will be notified automatically. You will be enrolled and by email we send your unique login details and step-by-step guide on how to start training.
According to Datareportal, as of January 2024, the number of active social media users in Nigeria had reached 36.75 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have and use a strategy for leveraging social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, launch the plan, and choose how they will measure what is taking place.
In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and sustaining implementation.
Course Objectives
After completing this course, participants will be able to:
Course Outline
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter (X)
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
Training Information
Delivery: E-learning (interactive, self-paced, and convenient).
How It Works: Using the unique login details we will send, participants simply access our learning portal with their browser and start learning.
Each participant will be in control of their learning pace and so can leverage our built-in concept of scaffolding to boost learning outcome.
Besides, they take the training at their convenience – any time of the day that suits their schedule and as frequently as they like until they finish.
Anywhere in the course a participant stops temporarily, it’s automatically saved so when they resume they continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send reports periodically to your organization until all participants complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We are usually in touch with every participant to encourage and support them until they finish. This leads to very high course completion rate.
Knowledge Application Aid (KAA): This is a tool we developed for our clients to use in driving on-the-job application of what their employees learned in our training. At no cost, KAA is available for use by organizations whose employees have taken our courses.
Learning Outcome: On LearnSmart, the learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and learning-pace control.
Throughout each course, in an interactive manner, there are engaging questions and exercises that help assess the participant’s understanding as they learn. This approach gives concepts their own room to breathe and get digested.
And with control of their learning pace, each participant will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. A participant will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How To Enroll
Option 1 (for organizations that want to enroll their employees)
To have employees of your organization enrolled, please send the following to staffelearning@learnsmart.com.ng:
Once we receive the above information, we enroll the employees and send you an invoice.
When payment is received, we activate the course and send each of the employees an email containing their login details and step-by-step guide on how to start training.
Then, we will be sending training reports periodically to your organization on how all the employees are doing. For each employee, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Option 2 (ideal for individuals buying this course for themselves)
Pay or transfer course fee into any of our bank accounts listed below and notify us through enroll@learnsmart.com.ng. We will enroll you and by email send your unique login details and step-by-step guide on how to start training.
Our Bank Account Information:
Account Name: Paradigm Learning Services
Zenith Bank | Account No: 1013876190
GTBank | Account No: 0159084910
Access Bank | Account No: 0047876850
Option 3 (ideal for individuals buying this course for themselves)
Click on "Enroll For This Course", checkout and make payment with your ATM card and we will be notified automatically. You will be enrolled and by email we send your unique login details and step-by-step guide on how to start training.