Global
According to Datareportal, as of January 2024, the number of active social media users in Nigeria had reached 36.75 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have and use a strategy for leveraging social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, launch the plan, and choose how they will measure what is taking place.
In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and sustaining implementation.
Course Objectives
After completing this course, participants will be able to:
Course Outline
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter (X)
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
The LearnSmart Advantage
Flexible, Participant-Paced Learning
All LearnSmart courses are delivered online through our interactive learning platform, allowing participants to learn wherever and whenever it is convenient.
Using the unique login details we provide, participants simply access the course through their web browser on a computer, smartphone, or tablet – no special software installation required.
Because every participant learns differently, each person controls their own pace. They can pause, reflect, revisit previous lessons, and continue exactly where they stopped. Progress is automatically saved, making learning convenient even for busy professionals.
Most participants complete their training within one week, although they have 30 days of access (extendable where necessary).
Designed for Better Learning
LearnSmart courses are carefully designed to maximize understanding, participation, and long-term retention – not simply content consumption.
Throughout each course, participants actively engage with practical questions, exercises, knowledge checks, and interactive learning activities that reinforce understanding as they progress.
Unlike traditional classroom sessions where learning must keep pace with the facilitator, LearnSmart allows every participant to spend more time on concepts they find challenging while moving quickly through familiar areas. This flexibility leads to deeper understanding, stronger retention, and greater confidence in applying new knowledge on the job.
For the best learning experience, we recommend completing the course in shorter learning sessions spread over several days rather than trying to finish everything in one sitting.
Learning Management & Participant Support
Learning does not end after enrollment.
Our team stays in touch with participants throughout their learning journey, providing reminders, encouragement, and support until they complete their course. This proactive approach contributes to our consistently high course completion rates.
Organizational Progress Reports
For organizations enrolling employees, we provide periodic training reports until all participants complete their courses.
Each report includes:
This enables managers and HR teams to monitor participation and completion without additional administrative effort.
Knowledge Application Aid (KAA)
Training creates value only when learning is applied.
To help organizations achieve this, LearnSmart provides exclusive access to its proprietary Knowledge Application Aid (KAA) at no additional cost for organizations enrolling employees.
The Knowledge Application Aid (KAA) is LearnSmart's practical workplace reinforcement tool that helps managers encourage the application of learning on the job, sustain behaviour change, and maximize the business impact of training long after the course has been completed.
Certificate of Training
Participants who successfully complete the course receive a LearnSmart Certificate of Training.
Included with Every Course
Every enrollment includes:
How to Get Started
Choose the enrollment option that best suits your needs.
Option 1 – For Organizations
This option is ideal for organizations enrolling one or more employees.
Email the following information to staffelearning@learnsmart.com.ng:
Once we receive these details, we will:
Throughout the training period, your organization will receive periodic progress reports showing each participant's learning progress, assessment score, total learning time, and latest course activity.
Option 2 – Individual Enrollment (Bank Transfer)
If you are purchasing the course for yourself, simply pay the course fee into any of the bank accounts below and notify us via enroll@learnsmart.com.ng.
Once payment is confirmed, we will:
Bank Account Details
Account Name: Learnsmart Workforce Development Limited
Zenith Bank: 1311962564
Access Bank: 1986300410
Option 3 – Individual Enrollment (Online Payment)
Click the "Enroll For This Course" button on this page.
You will be taken through our secure checkout process where you can pay online using your ATM card.
Once your payment is successful, we are automatically notified, after which we will:
We look forward to welcoming you to LearnSmart and supporting you throughout your learning journey.
According to Datareportal, as of January 2024, the number of active social media users in Nigeria had reached 36.75 million. And the users and engagement on major platforms keep increasing.
Most organizations are aware of this and the immense marketing opportunities it provides. As a result, they have established some sort of presence on social media.
They encourage employees to create profiles and to promote or share news about what the organization is doing, and they set up profiles on every site they can find. But despite these efforts, they get little or no tangible return.
This is because rather than just taking random shots in the dark, organizations need to have and use a strategy for leveraging social media. Marketing with social media (an ever-changing platform that is extremely noisy and crowded) without an effective strategy and plan is a recipe for failure.
This course is designed to help organizations avoid this pitfall. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine which social media options make sense for their organization, launch the plan, and choose how they will measure what is taking place.
In addition, the course will enable them to explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
In an interactive manner, this easy-to-understand course starts with the fundamentals and walks the participants through the process of marketing with social media, from the beginning stages of concepts and planning, to the final stage of launching their plan, and sustaining implementation.
Course Objectives
After completing this course, participants will be able to:
Course Outline
Section 1: Course Overview
Section 2: Getting Started
Section 3: Understanding the Marketing Mix
Section 4: Developing a Social Media Plan
Section 5: Building Your Social Media Team
Section 6: Using Social Media to Build Internal Communities
Section 7: Analyzing Your Impact with Metrics
Section 8: Keeping on Top of the Trends
Section 9: Damage Control
Section 10: Using Facebook
Section 11: Using LinkedIn
Section 12: Using Twitter (X)
Section 13: Building a Blog
Section 14: Using Specialty Sites
Section 15: Using Social Media Management Tools
Section 16: Launching Your Plan
Section 17: A Personal Action Plan
The LearnSmart Advantage
Flexible, Participant-Paced Learning
All LearnSmart courses are delivered online through our interactive learning platform, allowing participants to learn wherever and whenever it is convenient.
Using the unique login details we provide, participants simply access the course through their web browser on a computer, smartphone, or tablet – no special software installation required.
Because every participant learns differently, each person controls their own pace. They can pause, reflect, revisit previous lessons, and continue exactly where they stopped. Progress is automatically saved, making learning convenient even for busy professionals.
Most participants complete their training within one week, although they have 30 days of access (extendable where necessary).
Designed for Better Learning
LearnSmart courses are carefully designed to maximize understanding, participation, and long-term retention – not simply content consumption.
Throughout each course, participants actively engage with practical questions, exercises, knowledge checks, and interactive learning activities that reinforce understanding as they progress.
Unlike traditional classroom sessions where learning must keep pace with the facilitator, LearnSmart allows every participant to spend more time on concepts they find challenging while moving quickly through familiar areas. This flexibility leads to deeper understanding, stronger retention, and greater confidence in applying new knowledge on the job.
For the best learning experience, we recommend completing the course in shorter learning sessions spread over several days rather than trying to finish everything in one sitting.
Learning Management & Participant Support
Learning does not end after enrollment.
Our team stays in touch with participants throughout their learning journey, providing reminders, encouragement, and support until they complete their course. This proactive approach contributes to our consistently high course completion rates.
Organizational Progress Reports
For organizations enrolling employees, we provide periodic training reports until all participants complete their courses.
Each report includes:
This enables managers and HR teams to monitor participation and completion without additional administrative effort.
Knowledge Application Aid (KAA)
Training creates value only when learning is applied.
To help organizations achieve this, LearnSmart provides exclusive access to its proprietary Knowledge Application Aid (KAA) at no additional cost for organizations enrolling employees.
The Knowledge Application Aid (KAA) is LearnSmart's practical workplace reinforcement tool that helps managers encourage the application of learning on the job, sustain behaviour change, and maximize the business impact of training long after the course has been completed.
Certificate of Training
Participants who successfully complete the course receive a LearnSmart Certificate of Training.
Included with Every Course
Every enrollment includes:
How to Get Started
Choose the enrollment option that best suits your needs.
Option 1 – For Organizations
This option is ideal for organizations enrolling one or more employees.
Email the following information to staffelearning@learnsmart.com.ng:
Once we receive these details, we will:
Throughout the training period, your organization will receive periodic progress reports showing each participant's learning progress, assessment score, total learning time, and latest course activity.
Option 2 – Individual Enrollment (Bank Transfer)
If you are purchasing the course for yourself, simply pay the course fee into any of the bank accounts below and notify us via enroll@learnsmart.com.ng.
Once payment is confirmed, we will:
Bank Account Details
Account Name: Learnsmart Workforce Development Limited
Zenith Bank: 1311962564
Access Bank: 1986300410
Option 3 – Individual Enrollment (Online Payment)
Click the "Enroll For This Course" button on this page.
You will be taken through our secure checkout process where you can pay online using your ATM card.
Once your payment is successful, we are automatically notified, after which we will:
We look forward to welcoming you to LearnSmart and supporting you throughout your learning journey.