Overview:
The new economy calls for a new way of attracting customers and sales.
Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.
This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.
Learning Objectives
After you complete this course, you will be able to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing.
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques of growth hacking
- Review and practice growth marketing strategies
- Identify the essentials of conversion and optimization
- Create your own growth hacking plan
Course Content Details
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Learning the Mindset
- Growth Hacking Defined, Part One
- Growth Hacking Defined, Part Two
- Growth Hacking Recap
- Mantras of a Growth Hacker
- The Customer is Always Right
- An Example
- The Result
- Making Connections: A Growth Recipe
Session Three: Framing the Need
- The Relationship
- Understanding Your Customers
- Making Connections: Who, What, How
- Product Market Fit (PMF)
- Consider the Example of Airbnb
- The Key to Their Success?
- Making Connections: What Do You Know?
- Understanding Your Company, Part One
- Understanding Your Company, Part Two
- Understanding Your Company, Part Three
- Making Connections: Sourcing Feedback
- Making Connections: Digesting Feedback
Session Four: Making the Match
- Making the Match in Growth Hacking
- Relationships Reviewed
- Strengthening Relationships
- The Customer Is Always Right
- Making Connections: Get the FAQs
- Building an Effective Audience
- The Size of Your Audience
- Making Connections: An Enduring Outlook
- Elements of Negotiation
- Traits of a Negotiator
- Social and Emotional Intelligence
- Making Connections: Positive Outcome
- Unique Selling Proposition (USP)
- Making Connections: Your USP
Session Five: Going Live
- Process Steps
- Making Connections: Workplan Development
- Reaching Customers: The Storefront
- Making Connections: Making it Look Good
- Reaching Customers: The Signage
- Making Connections: Getting Noticed
- Reaching Customers: The Action Plan
- Creating a Project Plan
- Work Structure Breakdown
- Making Connections: Creating a Plan for Success
- Organizing the Tasks
- Your Growth Hacking Outline
Session Six: Maximizing Results
- The Path to Growth Hacking Success, Part One
- The Path to Growth Hacking Success, Part Two
- Defining Success
- Key Phrases
- Learning to Experiment
- An Experiment in Tech
- An Experiment in Sweets
- An Experiment in Words
- Steps to Developing a Successful Experiment
- Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
- Optimizing
- Ingredients for Optimization, Part One
- Ingredients for Optimization, Part Two
- Examining your Ingredients
- Making Connections: Task Check
- Resources and Inspiration
- Searching for More Information Activity
- Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course Summary
Recommended Reading List
Post-Course Assessment
Course Completion
Certificate
How to enroll:
Option 1
Click on the "Enroll For This Course" button. Checkout and make payment (you’ll create an account or log in as part of the checkout process). We instantly e-mail your user ID and password for you to log in and begin training as soon as you want.
Option 2
Pay or transfer course fee into any of our bank accounts and notify us using email (to enroll@learnsmart.com.ng) or phone (call 08181031787). We will register you and instantly email your user ID and password for you to start training.
Our Account details:
Account Name: Paradigm Learning Services
Zenith Bank: Account No: 1013876190
GTBank: Account No: 0159084910
Diamond Bank: Account No: 0047876850
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