At some point in the sales and marketing process of most organizations, they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry. Thus the phone is necessary and integral to most organizations’ success.
This is primarily because there is nothing entirely as personal and as fast as a phone call, which is why potential customers still prefer to call, despite having other options such as social media or chats.
Also, many people have phones. There are almost as many phone subscriptions as there are people on the planet. In Nigeria alone, the total active telephone subscriptions were 182.70 million at the end of November, 2019. This ubiquity of phones means that many prospects are accessible through calls. (more…)
What are your products and services actually worth to customers? Not many organizations are able to answer this question, but it’s very important.
Businesses spend a lot of time and money figuring out how to attract new customers to their product or service. But less thought is given to customers who stop buying and simply leave.
When e-learning was first proposed as a viable alternative to classroom-based learning, many organizations were skeptical. And, at the time, their suspicions were well-founded. Unfortunately, while the quality of e-learning has improved greatly over the years, many of these early misconceptions have yet to fade way.
To do their work, employees typically need hard skills. For example, Customer Service Officers need to know how to solve customers’ problems, Computer Programmers need to be able to write functional codes, and Accountants need to be able keep and inspect financial records.
When a supervisor is not assertive, then in real terms, they are either aggressive or passive.
Dwight Eisenhower was the one who said, “What is important is seldom urgent and what is urgent is seldom important.”
In a challenging economy, consumers become value oriented, set stricter priorities, and reduce their spending. Although it’s wise to contain costs, this is not the time for your organization to stop spending on marketing. Rather it’s the time to put customer needs under the microscope to understand how they have changed, and nimbly adjust your strategies, tactics, and product offerings to the new reality.
At some level, every manager understands that to deliver great performance they have to unlock the potential in teams. And to do this, they need to turn a collection of individuals into a high-performing group, the members of which support one another.