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The Leadership Approach Managers Should Avoid

One-size-fits-all – using the same leadership style for everyone in a team. This is a flawed approach and should be avoided because every individual is different and should be treated as such.

In other words, at any point in a team, individuals are at different developmental levels. Hence managers should vary their style of leadership based on each individual’s developmental level. This approach, developed by Paul Hersey and Ken Blanchard, is known as situational leadership. (more…)

Avoiding the Urgency Trap using Eisenhower Matrix

Please look over the following questions:

  • Do you have long-term goals but no time or energy to make progress on them?
  • Do you find yourself running around putting out fires all day?
  • Are you usually busy but don’t feel like your work has a high impact?
  • Are you having a hard time delegating and/or saying no?

If you find yourself feeling a twinge of guilt at any point while working through the questions listed above, then it’s recommended that you try Eisenhower Matrix (also known as the urgent-important matrix). (more…)

Marketing in Today’s Economy: Email as a Vital Tool

No one has control over the state of the economy. Today, due to the pandemic and its resultant impacts, the aggregate consumer demand is low. We are indeed in tough economic times.

However, this is not the time to focus less on marketing, but rather the opposite. In reality, reducing your marketing efforts in tough economic times is the last thing you should do. Instead, it is recommended that you change your approach by expanding your channels of marketing so as to increase reach without spending more. (more…)