Few years ago, I needed to enroll my child in a primary school and was checking some schools. I got to one particular school, after talking with their representative and she showed me around the school, everything seemed fine. I decided to enroll my child in the school.(more…)
No organization wants to lose customers. Hence organizations always strive to prevent customer disloyalty. However, to succeed in doing so, it’s essential to first understand how customers become disloyal.(more…)
Poor customer service creates a leak in your organization, causing potentially loyal customers to slip away. In other words, poor service will cost your organization money. Lots of money.
You incur this cost in two ways . . .
- Your customers won’t come back
- Your customers won’t recommend you to anyone
So where is all the lost money going? (more…)
Businesses spend a lot of time and money figuring out how to attract new customers to their product or service. But less thought is given to customers who stop buying and simply leave.
Customers leave for various reasons. And it’s not always easy to pick out the exact reason why they leave. When you ask, they may give a variety of excuses but those may not be the real reasons.
Statistics, depicted in Figure 1 and Figure 2, tell us the major reasons why customers leave. (more…)